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Maker’s Mark is a wheated bourbon made in batches of less than 1,000 gallons (around 19 barrels at a time). It is a handcrafted bourbon that comes in a square-shaped container inspired by Bill Samuels Sr. wife’s collection of cognac bottles. Each bottle is dipped by hand as opposed to by machine. Incidentally, no two dippings are alike and sometimes a bottle is over-dipped which Maker’s Mark fondly refers to as a “slam dunk.”

Maker's Mark is one of the few distilleries to rotate the barrels from the upper to the lower levels of the aging warehouses during the aging process to even out the differences in temperature during the process. They are also one of the few American distilleries to use the Scottish spelling “Whisky” as opposed to the traditional American spelling “Whiskey.”